ASA members from around the nation entered their best communications campaigns in the 2011 Staffing VOICE Awards competition. The awards celebrate the vision, originality, innovation, creativity and effectiveness (VOICE) of ASA members' communications campaigns.
Communications specialist judged the entries on the basis of general appeal and overall quality; content and message; originality of approach; and statement of target audience, objectives, and results.
Eighteen companies were recognized in the competition, which was just earlier this month. Entries in two class of staffing firms—independent and national—competed in categories ranging from direct mail to company identification to public service.
Certificates of excellence and merit are awarded to the best entries in individual categories. "Crystal" awards on the top campaigns and entries in the overall competition: The Communications Award honors the best campaign in each class that advances the overall image of industry. The Best of Show Award honors the best single entry in the competition in each class regardless of category. The Judges' Award is conferred at the discretion of the panel to the single entry recognized for exceptional achievement.
All winning entries and the crystal awards will be displayed at Staffing World 2011, Oct. 11-14 in New Orleans.
Communications Award: The BOSS Group, Volt Workforce Solutions
Best of Show Award: PrideStaff, Roth Staffing Cos. LP
Judges' Award: The Select Family of Staffing Cos.
Certificates of Excellence and Merit
Direct Mail Labor Ready, PrideStaff, Roth Staffing Cos. LP, Volt Workforce Solutions
Radio Advertising RealStreet Staffing
Web Site Advertising Udig
Specialty Advertising Belcan Staffing Solutions, Labor Ready, PlaneTechs, Priority Staffing Solutions
Other Advertising The Delta Cos., Professional Staffing Group, RealStreet Staffing, Volt Workforce Solutions
Social Media The BOSS Group, the Delta Cos., High Profile Inc., Volt Workforce Solutions
Company Web Site The BOSS Group, the Delta Cos., Frontline Source Group, Professional Staffing Group, Volt Workforce Solutions, Workforce Employment Solutions
Multimedia The Delta Cos., Frontline Source Group, High Profile Inc., PlaneTechs, Volt Workforce Solutions
Company Newsletter Labor Ready, Priority Staffing Solutions, QPS Employment Group, Roth Staffing Cos. LP, the Select Family of Staffing Cos.
Company Publication The Delta Cos., Labor Ready, QPS Employment Group, Workforce Employment Solutions
Company Blog Pacific Staffing, the Select Family of Staffing Cos., Volt Workforce Solutions
Company Identification The BOSS Group, Labor Ready, Roth Staffing Cos. LP, the Select Family of Staffing Cos., Volt Workforce Solutions
Promotion of ASA Membership Frontline Source Group
Media Relations Program QPS Employment Group
Public Service Belcan Staffing Solutions, the Delta Cos., High Profile Inc., Labor Ready, QPS Employment Group, Workforce Employment Solutions
The 2011 ASA Staffing VOICE Awards competition is sponsored by CareerBuilder, an ASA corporate partner providing customized products and services to help staffing firms increase their exposure among candidates and potential clients.