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« Back to Search Director of Digital Marketing
San Diego, CA

Date Posted: October 30, 2017
Job Type: Direct Hire
Job ID: 287063

Job Description

Director of Digital Media (Paid Search, PPC, Programmatic Display)

Our client is looking for a Director of Digital Media! We’re looking for a proven talent to build and optimize campaigns in online auctions for marketing space. That means Google Adwords, Bing and programmatic display channels are your world! If you relish the challenge of beating CPA goals and hitting volume targets utilizing the latest digital marketing tools then this may be the opportunity for you! Your first priority will be managing the paid search and display for TCG on Google and Bing. This player position is poised for growth with potential to move into a coaching role. If you’ve got real moxie, and enjoy the thrill of managing large campaigns with millions of dollars riding on every change, then we want to talk to you!

Responsibilities

  • Management of paid search and display campaigns on Google and Bing
  • Create and manage campaigns utilizing campaign management platforms and their bidding algorithms
  • Exceed volume goals while maximizing CPA efficiency
  • Champion new biddable media channels for expansion and optimization
  • Analyze media with a focus on improving efficiency by focusing on campaign best practices – exact match bidding, negative keywords, ad extensions, and new products like Audience Match and RLSA
  • Testing of creative and landing pages in tools like Optmizely
  • Other duties as assigned

Required skills and experience

  • Must have hands on management of large scale Google Adwords/Bing campaigns in excess of $1MM spend per month with high volumes of keywords
  • 7+ years’ experience with paid search, programmatic display in an enterprise environment
  • Knowledge of top campaign management platforms including Adobe, Doubleclick, Marin or Kenshoo highly desirable
  • Advanced skills in Excel including VLOOKUP, CONCATENATE, Pivot Tables
  • Basic HTML/CSS skills
  • Kenshoo, Marin Software, Sizemek, SEM, Multi-Touch, highly desirable
  • Strong communication skills; able to communicate complex information clearly and quickly both verbally and written