Part 1: Outside Sales
Business Development is a full-time, daily, continuous, effort. Companies in the local market are vetted by their potential and each level has a flowchart to follow with sales and marketing recommendations. Our sales philosophy and processes all revolve around building a relationship with our clients and understanding their individual situations, wants and needs. Decision makers within potential clients say they want staffing firms to educate, not just persuade. This is accomplished through a mix of sales and marketing, primarily with in-person cold calls, discovery calls, appointment calls, follow-up calls, facility tours, safety inspections, service calls, drop campaigns, and target programs. The business is also built from the inside with emails, monthly newsletters, most placeable candidate (MPC) calls, ad calls and more.
Sample Marketing Materials and Programs
Marketing is a key element, yet it does not replace sales. Marketing works hand-in-hand with your sales efforts. It helps you get more face-time with those you want to do business with and it nurtures your existing client base by enhancing the service experience.
High Cost of Mediocrity Campaign
Purpose of Campaign:
- To get more appointments.
- To inform employers about the impact and related cost of hiring average or below average workers – it really pays to hire better people!
- To get people thinking about the quality of the temporary employees they are currently getting from other staffing firms.
- To position PrideStaff as an organization committed to providing great people.
Target Audience:
- Small to mid-sized companies
- Our goal is to get the mailings to hiring managers, and that is not likely to happen in a big company.
- Job Titles:
- Small business owners
- Department heads
- HR leadership
Weekly Implementation Process
Send Teaser Mailing: “Can you afford to lose $22,000 in productivity per employee?”
Week 2
Send Sales Letter (created in Word on PrideStaff letterhead) and The High Cost of Mediocrity booklet.
Week 3
Send Greeting Card 1: “Is the lowest price really the best value?”
FIRST CALL
Use the word track and sample sales questions to call all the prospects who received the letter and booklet. Be sure to make at least two attempts to each prospect, and track your results on the tracking spreadsheet.
Week 4
Send Greeting Card 2: “An investment in quality yields big returns.”
Week 5
Send Greeting Card 3: “Can you believe they hired this guy?”
Week 6
Market (MPC) a Top Candidate to companies who hire individuals with the same skills & experience.
Week 7
Send Greeting Card 4: “Okay, I was wrong. He really is worth the money.”
SECOND CALL
If you were not successful in getting through to the prospect in Week 3, try again in Week 7. Be sure to make at least two attempts to each prospect, and track your results on the tracking spreadsheet.
The information and documents contained at this website are for informational purposes only and do not constitute an offer to sell, a solicitation or a recommendation to buy any service, product, program, or franchise, or to engage in any other transaction with PrideStaff, Inc. None of the information or documents contained herein should be considered a warranty, promise, projection, representation or guarantee of any kind about future prospects or earnings. Completion of any forms, documents or other informational requests at this website does not constitute a binding agreement or contract on the part of PrideStaff, Inc. All transactions require signed, written agreements with (and by) PrideStaff, Inc. No other representation, whether made in person, online, electronically, in written, graphical, or verbal communication, may alter the terms of those agreements except that your use of the website constitutes your agreement to the additional terms set forth herein. By using this website, you accept at your own risk that this website and online communications medium may not perform as intended.
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